Hi, I'm Clare.
As a singer-songwriter, artist, and avid reader (and prolific shopper), it makes sense that I ended up in creative persuasion and storytelling. Underneath the wireframes, purchase funnels, and ruthless edits, I really just love spinning a tale, being creative, and seeing an idea come to life.
Beyond over a decade of experience in the wild world of online content, I hold four college degrees, ranging from Communication Studies (with a focus in Mass & New Media) to Sociology. This in-depth and versatile knowledge of people across demographics gives me unique insight into what makes people tick, click, engage, and buy.
When I’m not up at 3 am madly fixing an SMTP API error or hyperfocused on perfecting brand messaging, I’m with my dog, reading a book, playing guitar, or keke-ing with a friend.
But enough about me, tell me about you.
Web Designer
Everything from domain registration & host setup to branding & site launch.
I've been conceptualizing and creating websites since 2014, when I first discovered WordPress while working on web content in a musty closet-turned-office with three young male programmers. Fueled by Monster energy drinks and Hot Cheetos, we worked until the wee hours; me occasionally on the verge of pulling out my eyelashes, asking, “What’s the HTML for this?” A decade later I’m still at it and loving it. Only now, I bring a whole lot more skills, experience, and problem-solving power to the table.
Marketing Specialist
Expert creative market strategy, product messaging, and brand management.
I'm from the era of online content; the zenith of social media, consumerism, and weird, captivating advertisements. I've always been fascinated by how brands message their products or services. Why did Skittles feature a singing man with a bob haircut and pantaloons, while used car lot salesmen shouted at us in cowboy hats? Through this bizarre interest and subsequent obsession with social media, I landed in Marketing, setting off to create unique, memorable campaigns.
Copywriter
All forms, long and short, from catchy taglines to product pages to social.
In a nutshell, I love to write and have been writing short stories since I was old enough to string together a sentence. There's nothing more satisfying than crafting captivating copy that's equal parts meaningful and enticing. I take the time to understand the audience—their desires and pain points—and use copy to connect with them on a personal level. More importantly, I write copy that aligns with brand messaging and reflects each company in an honest, flattering light.
Web Designer
Everything from host setup to branding to site launch.
I've been conceptualizing and creating websites since 2014, when I first discovered WordPress while working on web content in a musty closet-turned-office with three young male programmers. Fueled by Monster energy drinks and Hot Cheetos, we worked until the wee hours; me occasionally on the verge of pulling out my eyelashes, asking, “What’s the HTML for this?” A decade later I’m still at it and loving it. Only now, I bring a whole lot more skills, experience, and problem-solving power to the table.
Marketing Specialist
Expert creative market strategy, product messaging, and brand management.
I'm from the era of online content; the zenith of social media, consumerism, and weird, captivating advertisements. I've always been fascinated by how brands message their products or services. Why did Skittles feature a singing man with a bob haircut and pantaloons, while used car lot salesmen shouted at us in cowboy hats? Through this bizarre interest and subsequent obsession with social media, I landed in Marketing, setting off to create unique, memorable campaigns.
Copywriter
All forms, long and short, from catchy taglines to product pages to social.
In a nutshell, I love to write and have been writing short stories since I was old enough to string together a sentence. There's nothing more satisfying than crafting captivating copy that's equal parts meaningful and enticing. I take the time to understand the audience—their desires and pain points—and use copy to connect with them on a personal level. More importantly, I write copy that aligns with brand messaging and reflects each company in an honest, flattering light.
Experience
- 12 years web design
- 13 years copywriting
- 9 years e-commerce
- 7 years specializing in online marketing
Education
- B.A., Communication Studies, Mass & New Media
- A.A., Arts & Humanities
- A.A., Sociology
- A.A., Social & Behavioral Sciences