Website Design,
e-commerce,
& Copywriting

Birkenstock Midtown started with a very out-of-date site with just a few pages of information. When COVID hit, they had no choice but to launch an online store to stay in business, and they didn’t know where to start. I set up Shopify, built a brand kit, designed the website, and connected their over 12,000 SKUs from the POS using omnichannel SaaS. I continued to manage the site and marketing. They not only stayed afloat during lockdown, but their overall revenue eventually increased by 55%.